Elle’s 7 Figure Journey · Salon, Western Australia
$2M+
From a six figure salon to a seven figure business exceeding $2 million, with nominations for WA State Salon Business Of The Year and Australian Business Director/Owner Of The Year.
Hair, Skin, Spa & Beauty Business Owners
Attract your niche clients, stop discounting, and double your revenue in under 90 days.
Business coaching for salon, skin clinic, spa and beauty owners who are done underselling. Proven Follow The Formula pathways, used by owners across Australia, New Zealand, the United States, Canada and the United Kingdom.
Elle grew her salon past $2 million. Savannah added $261,000 in 6 months. Tasha increased client spend 77% in 3 weeks. See the stories
Salon owners taken
to 7 figures
to 7 figures
- Qualified Business Coaches
- Certified in Business Planning and Marketing
- Zero to 7 Figure Business Growth Solutions
- Helping Business Owners Around the World
Start here
What’s the bottleneck
holding you back?
Most owners are stuck on one of three things. Name yours, and the path gets obvious.
Take the Quiz-
Discounting to stay booked
You’re discounting and specials are attracting the wrong client.
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The business depends on you
You’re working in the business instead of running it, and every decision still comes back to you.
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Busy, but still not seeing more money in the bank
Your books are busy, your numbers have plateaued and the next step isn’t clear.
The proof is in the room
Real owners.
Real numbers.
Not vibes, not vanity metrics. These are the outcomes owners walked out with, documented and said out loud. Client results vary with each business and how the coaching is applied.
Savannah’s 6-Month Journey
Six months from starting to seven figures.
$261,000
added annual income in the first 6 months, with weekly income up $5,000 and no expensive marketing or discounting.
Tasha Brewer · Terrigal
77%
higher average client spend in just 3 weeks, with retail sales up 220% in 6 weeks.
Kayla Morgan · Perth
$9,349
weekly revenue, up from $1,771, in under 10 weeks.
This program, guided by Jodie and Adri, has been incredibly valuable. It feels like having business partners guiding me through the process. I’ve gained a deeper understanding of the numbers and organizing my business has been transformative.
Andria TurnerNatural Touch Studio, Maryland
Your numbers are next. Come sit in the room where they change.
Book A FREE DemoHow you work with us
Choose the area that will have the biggest impact on your business.
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Pricing & Profitability
Create your new pricelist with our proven Fair Pricing Method. Discover how to calculate your prices on your real numbers, read and understand your business KPIs, and grow your salon revenue so you can build a sustainable and profitable business with confidence.
- Fair Pricing
- Profit
- Budgets & KPIs
Client Attraction & Retention
Attract the clients you actually want, build a brand they remember, and turn first visits into rebookings and lasting loyalty.
- Marketing
- Branding
- New Clients
- Rebooking & Loyalty
Leadership, Team & Salon Systems
Build and lead a team that owns its results, with the accountability, systems and delegation that let the business run without you in every chair.
- Leadership
- Team Management
- Accountability
- Systems & Delegation
Team Sales & Client Experience
Increase your client average spend through stronger consultations, upselling, cross selling and retail, backed by a client experience that earns it.
- Consultations
- Upselling
- Cross selling
- Retail
- Client Experience
In their words
What owners say when it works.
I love & adore Adri, I wouldn’t be where I am without her & Jodie. Working together for 4 years has brought me to where I am today. From 2 casual stylists to 10 on the team and a profitable, 7-figure salon… I can’t thank them enough
ElleScissors and Stones, Rockingham WAI can’t thank Adri and Jodie enough for everything they have shown me and done for my business. I doubled my client rebooking so fast, in under 3 months. My client spend increased and I didn’t have to work harder, I was able to work smarter. I get to spend quality time with my family and not worry about the bills anymore
Tasha BrewerElysian Hair, Terrigal NSWThis program, guided by Jodie and Adri, has been incredibly valuable. It feels like having business partners guiding me through the process. I have gained a deeper understanding of the numbers and organizing my business has been transformative.
Andria TurnerNatural Touch Studio, Maryland USALast December was $48k, and the one before was $34.7k. This year December is looking like around $60k, with way less wages to pay back. Honestly I’m not as stressed this Christmas.
ClaireBambi Blonde, Bunbury WABefore I began with Adri and Jodie I never really understood my business. In the last 6 months I’ve has so much growth its amazing. I can’t believe it. I’m so much more confident in the way that I charge, the way that I train and hold meetings with my team. It’s given me so much motivation and I understand what I’m doing now.
Savannah ChapmannMane Muse, Bunbury WAHonestly, I would not have survived a critical period in my business without the insights from these amazing ladies. They taught me the deep understanding required for every aspect of running a profitable business, from managing daily chaos and staff, to ensuring I am truly getting paid my worth.
Elizabeth AffleckSkin Sculpt Studio
Your coaches
People buy coaches. Meet yours.
Adrienne Varga Vision Leader & Founder
A Certified Coach through The American Board of Neuro Linguistic Programming, keynote speaker, and mindset and leadership mentor, published in InStyle and Hair Biz magazines. Adri is a stylist, master colourist and accomplished business owner in her own right.
Jodie Fielden Conceptual Strategist & Founder
An award winning hairstylist, master colourist and photo shoot specialist who managed her first salon at just 19. Jodie brings over 23 years of experience in salon and business management, and holds a Statement of Attainment in Small Business.
The FOCUS Podcast · 40 Episodes
Beyond the Mirror
We help salon, spa and clinic owners all over the world increase their revenue and find their ideal clients so they can live their business success stories too.
- EP40When Your Salon Becomes Your Anchor
- EP39When Life Falls Apart But Your Business Needs You
- EP38What Thriving Salon Owners Do in January
Coaching without borders
Business growth, wherever you are.
AustraliaNew ZealandUnited StatesCanadaUnited Kingdom
Coaching runs online, so your location never limits access.
Who does FOCUS coach?
Hair, skin, spa and beauty business owners: salon owners, skin clinic owners and studio owners. FOCUS has helped a diverse range of business owners launch, grow and scale their service businesses.
How do I stop discounting my services?
Start with pricing built on your real numbers. FOCUS clients build a true break even budget and a Fair Pricing Method so they can charge their worth with confidence. Savannah grew her annual income by more than $261,000 in 6 months without discounting.
What is Follow The Formula?
The Follow The Formula Success Path is FOCUS’s proven method for launching, growing and scaling a business. It has helped clients go from zero to six figures, advance from six to seven figures, and scale beyond their first seven figures.
What results have FOCUS clients achieved?
Elle’s salon grew to a seven figure business exceeding $2 million. Savannah added more than $261,000 in annual income in 6 months. Tasha’s average client spend rose 77% in three weeks. Every story is documented on the results page.
Do I need to be in Australia to work with FOCUS?
No. Coaching runs online, with clients across Australia, New Zealand, the United States, Canada and the United Kingdom.
How do I start?
Book a free demo to see how the pathways work, or take the bottleneck quiz to find the constraint holding your business back. Want to start for free? Watch a short coaching video first.
Your next step
Attract your niche clients, stop discounting, grow your revenue.
Prefer to start smaller? Take the bottleneck quiz, or send us a message.