Hair, Skin, Spa & Beauty Business Owners

Attract your niche clients, stop discounting, and double your revenue in under 90 days.

Business coaching for salon, skin clinic, spa and beauty owners who are done underselling. Proven Follow The Formula pathways, used by owners across Australia, New Zealand, the United States, Canada and the United Kingdom.

Elle grew her salon past $2 million. Savannah added $261,000 in 6 months. Tasha increased client spend 77% in 3 weeks. See the stories

Adrienne Varga and Jodie Fielden, founders of FOCUS, smiling side by side in a bright, styled living room
Adrienne Varga & Jodie Fielden Your business coaches
Salon owners taken
to 7 figures

As featured in

  • Hair Biz
  • Beauty Expo Australia
  • InStyle

Start here

What’s the bottleneck
holding you back?

Most owners are stuck on one of three things. Name yours, and the path gets obvious.

Take the Quiz
  1. Discounting to stay booked

    You’re discounting and specials are attracting the wrong client.

  2. The business depends on you

    You’re working in the business instead of running it, and every decision still comes back to you.

  3. Busy, but still not seeing more money in the bank

    Your books are busy, your numbers have plateaued and the next step isn’t clear.

The proof is in the room

Real owners.
Real numbers.

Not vibes, not vanity metrics. These are the outcomes owners walked out with, documented and said out loud. Client results vary with each business and how the coaching is applied.

Elle’s 7 Figure Journey · Salon, Western Australia

$2M+

From a six figure salon to a seven figure business exceeding $2 million, with nominations for WA State Salon Business Of The Year and Australian Business Director/Owner Of The Year.

Savannah’s 6-Month Journey

Six months from starting to seven figures.

$261,000

added annual income in the first 6 months, with weekly income up $5,000 and no expensive marketing or discounting.

Tasha Brewer · Terrigal

77%

higher average client spend in just 3 weeks, with retail sales up 220% in 6 weeks.

This program, guided by Jodie and Adri, has been incredibly valuable. It feels like having business partners guiding me through the process. I’ve gained a deeper understanding of the numbers and organizing my business has been transformative.
Andria Turner, Natural Touch Studio Andria TurnerNatural Touch Studio, Maryland

Your numbers are next. Come sit in the room where they change.

Book A FREE Demo

How you work with us

Choose the area that will have the biggest impact on your business.

Most popular

Pricing & Profitability

Create your new pricelist with our proven Fair Pricing Method. Discover how to calculate your prices on your real numbers, read and understand your business KPIs, and grow your salon revenue so you can build a sustainable and profitable business with confidence.

  • Fair Pricing
  • Profit
  • Budgets & KPIs
Explore Pricing & Profitability

Client Attraction & Retention

Attract the clients you actually want, build a brand they remember, and turn first visits into rebookings and lasting loyalty.

  • Marketing
  • Branding
  • New Clients
  • Rebooking & Loyalty
Explore Client Attraction & Retention

Leadership, Team & Salon Systems

Build and lead a team that owns its results, with the accountability, systems and delegation that let the business run without you in every chair.

  • Leadership
  • Team Management
  • Accountability
  • Systems & Delegation
Explore Leadership, Team & Salon Systems

Team Sales & Client Experience

Increase your client average spend through stronger consultations, upselling, cross selling and retail, backed by a client experience that earns it.

  • Consultations
  • Upselling
  • Cross selling
  • Retail
  • Client Experience
Explore Team Sales & Client Experience

In their words

What owners say when it works.

Three years into her salon and unclear where to start, Elle worked with Adrienne to fix the numbers, clear the limiting beliefs, and build simple systems and a team culture. Her salon grew from six figure revenue to a seven figure business exceeding $2 million, with nominations for WA State Salon Business Of The Year and Australian Business Director or Owner Of The Year.

ElleElleSalon, Western Australia

A young mother from WA, Savannah had grown to six figures but hit a plateau. Applying the Follow The Formula Foundations, she increased her weekly income by $5,000 and her annual income by more than $261,000 in the first 6 months, without expensive marketing or discounting.

SavannahSavannahSalon, Australia

An independent solo stylist with a boutique salon by the beach in Terrigal, Tasha was ready to grow her business and reduce her day to day load without dropping her service quality. Working on value based pricing, retail and building a team, her average client spend rose 77% in three weeks and retail sales grew 220% in six weeks, and within twelve weeks she had hired and begun training new team members.

Tasha BrewerTasha BrewerElysian Hair, Australia

This program, guided by Jodie and Adri, has been incredibly valuable. It feels like having business partners guiding me through the process. I have gained a deeper understanding of the numbers and organizing my business has been transformative.

Andria TurnerAndria TurnerNatural Touch Studio, Maryland USA

Last December was $48k, and the one before was $34.7k. This year December is looking like around $60k, with way less wages to pay back. Honestly I’m not as stressed this Christmas.

ClaireClaireSalon, Australia

Honestly, I would not have survived a critical period in my business without the insights from these amazing ladies. They taught me the deep understanding required for every aspect of running a profitable business, from managing daily chaos and staff, to ensuring I am truly getting paid my worth.

Elizabeth AffleckElizabeth AffleckSkin Sculpt Studio

Read all success stories

Adrienne Varga, co-founder of FOCUS
Adrienne Varga
Jodie Fielden, co-founder of FOCUS
Jodie Fielden

Your coaches

People buy coaches. Meet yours.

Adrienne Varga Vision Leader & Founder

A Certified Coach through The American Board of Neuro Linguistic Programming, keynote speaker, and mindset and leadership mentor, published in InStyle and Hair Biz magazines. Adri is a stylist, master colourist and accomplished business owner in her own right.

Jodie Fielden Conceptual Strategist & Founder

An award winning hairstylist, master colourist and photo shoot specialist who managed her first salon at just 19. Jodie brings over 23 years of experience in salon and business management, and holds a Statement of Attainment in Small Business.

Meet Adri and Jodie

The FOCUS Podcast · 40 Episodes

Beyond the Mirror

We help salon, spa and clinic owners all over the world increase their revenue and find their ideal clients so they can live their business success stories too.

Beyond the Mirror podcast artwork featuring hosts Adrienne Varga and Jodie Fielden
  1. EP40When Your Salon Becomes Your Anchor
  2. EP39When Life Falls Apart But Your Business Needs You
  3. EP38What Thriving Salon Owners Do in January

Coaching without borders

Business growth, wherever you are.

AustraliaNew ZealandUnited StatesCanadaUnited Kingdom

Coaching runs online, so your location never limits access.

Who does FOCUS coach?

Hair, skin, spa and beauty business owners: salon owners, skin clinic owners and studio owners. FOCUS has helped a diverse range of business owners launch, grow and scale their service businesses.

How do I stop discounting my services?

Start with pricing built on your real numbers. FOCUS clients build a true break even budget and a Fair Pricing Method so they can charge their worth with confidence. Savannah grew her annual income by more than $261,000 in 6 months without discounting.

What is Follow The Formula?

The Follow The Formula Success Path is FOCUS’s proven method for launching, growing and scaling a business. It has helped clients go from zero to six figures, advance from six to seven figures, and scale beyond their first seven figures.

What results have FOCUS clients achieved?

Elle’s salon grew to a seven figure business exceeding $2 million. Savannah added more than $261,000 in annual income in 6 months. Tasha’s average client spend rose 77% in three weeks. Every story is documented on the results page.

Do I need to be in Australia to work with FOCUS?

No. Coaching runs online, with clients across Australia, New Zealand, the United States, Canada and the United Kingdom.

How do I start?

Book a free demo to see how the pathways work, or take the bottleneck quiz to find the constraint holding your business back. Want to start for free? Watch a short coaching video first.

Book A FREE Demo

Your next step

Attract your niche clients, stop discounting, grow your revenue.

Prefer to start smaller? Take the bottleneck quiz, or send us a message.

Our commitment

Our Money Back Guarantee

We are confident in what we do and offer a money back guarantee for all our programs. If you have implemented everything, followed the steps correctly, given the program your full focus and attention, and attended the live Implementation and Q&A Sessions so we can help address anything that is not working, and there are no improvements at all, we will refund your full investment within the first three months from your purchase date.